Lady Gaga publicly announced on Thursday, January 7 2010 at the Consumer Electronic Show in Las Vegas that she is collaborating with Polaroid as their new Creative Director to update and freshen Polaroid’s s image, and help to bring the instant cameras into the digital age. The new line of Polaroid products and advertising will be available later this year.
“I am so proud to announce my new partnership with Polaroid as the creative director and inventor of specialty projects”, said Lady Gaga. “The Haus of Gaga has been developing prototypes in the vein of fashion/technology/photography innovation–blending the iconic history of Polaroid and instant film with the digital era–and we are excited to collaborate on these ventures with the Polaroid brand. Lifestyle, music, art, fashion: I am so excited to extend myself behind the scenes as a designer, and to as my father puts it–finally, have a real job.”
The Haus of Gaga can do anything, and look sexy doing it. I am confident that Lady Gaga will contribute beautiful creativity and popularity to Polaroid. I can’t wait to see and experience the cameras, pictures, art, goodies, and aesthetic that this collaboration will produce. There is no doubt in my mind that Lady GaGa will not abandon her music or performing; once a performer and musician, always one.