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Pretty sure “XXXO” is in reference to the May photo-shoot which Lynn Hirschberg of New York Times Magazine crudely reviewed saying:
There were dozens of shots, each featuring Maya dripping in gold. She was wearing seven or eight thick gold bracelets on each wrist, heavy earrings and what appeared to be ropes of gold attached at the throat like a tight gold turtleneck. “I wanted to look like an Iranian princess,” Maya said. In the photos, the rest of her outfit was casual: a black hoodie, black T-shirt and black leggings. In each shot, Maya was carefully placed in a scene, like a gold-clad visitor from another planet. In shot after shot, she was perched on different thrones, posing with dancers, encased in a bubble ascending to heaven. Three Mayas were disco-dancing together on a fluorescent Day-Glo floor, two Mayas were facing each other in a heart, multiple Mayas were covered in cascading roses. She was positioned in front of a pyramid, in a pyramid and above a pyramid. In most of the shots, Maya appeared to be a very wealthy deity….between the Givenchy jewelry and the cheap backgrounds, the contrast, while striking, also seemed a little unkind.
Oh M.I.A. why are you so groovy??…